Why Newspapers Are in Trouble

paperFrom my snow drift. I am not a subscriber but get many freebies even though I read it all online and have for some time. I wonder how much longer this strategy will hold up? Overall the free sample marketing strategy is still alive and well but for newspapers the internet killed it for good. Because now it’s all free online.
Seth really said it best earlier today.

Labels: Marketing, Strategy, Traditional Media

Connect:1 Comment | | January 14, 2009

1 Comment  

  1. Back in from shoveling … Really Seth said it best earlier today: http://sethgodin.typepad.com/seths_blog/2009/01/when-newspapers.html

    Comment by Nick Westergaard — January 14, 2009 @ 4:39 pm

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