2009 marks a very special year for Hummel’s Nissan in Des Moines, one of our oldest client relationships. This year they celebrate 80 years as a family owned business and 40 years as a Nissan dealer. To mark this occasion, Westergaard Advertising created a special anniversary campaign. The  cornerstone of which is their new 80/40 logo. Why pick one anniversary to commemorate when you can celebrate both?

The campaign centerpiece is the television spot above. Business owners can be skeptical about being in their own TV spots (with good reason when you consider the usual fare). However, Mark Hummel stepped up to the plate and gives us not only a strong recollection of his family business but also their ongoing commitment to their customers in the years to come. Other supporting campaign pieces included a series of online ads.

On behalf of all of us, Happy 80/40 Anniversary Hummel’s Nissan!