On Super Bowl Sunday just as much action happens during the commercial breaks as it does on the field. Both Dean and Nick will have Super Bowl ad commentary available in their respective media. During the game, Nick will provide color commentary on the ads in real time on Twitter like last year. If you want to join or follow the larger Twitter conversation around the Super Bowl, use the hashtag #SB44. On Monday, Dean will offer a post-game ad wrap-up on 1700 The Champ’s “Out of Bounds” with Larry Cotlar, The Round Guy, & Andy Garman for those of you in the listening area. Also be sure to check out YouTube’s Super Bowl Ad Blitz where you can view all of the ads and vote on a fan favorite. Ready? BREAK! (more…)

Hummel’s Nissan wanted to drive January showroom traffic with a bold local event. Together with Hummel’s we developed a real Sign & Drive sales event that features an attention-getting call to action delivered with integrity by the dealer himself. When Mark Hummel says that all you need is approved credit and a pen — you can believe it. This campaign included a TV and online push along with supporting email and targeted print. As you can see above, the TV spot marks the first use of our new virtual dealership. We promise you’ll be seeing this again soon. (more…)

For Peoples Trust & Savings Bank, people first banking is more than a slogan — it’s a way of doing business that informs every decision their employees make. It’s this level of care that has won the bank exceptional customer loyalty. Recently, we announced their new social media story sharing site peoplefirstbanking.com. This social hub is designed to facilitate the sharing of these people first stories. And what better way to encourage this than to showcase actual customers sharing their stories. In our first installment in this series, Stephanie tells us how she’d never been a fan of banks until she starting banking at Peoples. (more…)