Hummel’s Nissan wanted to drive January showroom traffic with a bold local event. Together with Hummel’s we developed a real Sign & Drive sales event that features an attention-getting call to action delivered with integrity by the dealer himself. When Mark Hummel says that all you need is approved credit and a pen — you can believe it. This campaign included a TV and online push along with supporting email and targeted print. As you can see above, the TV spot marks the first use of our new virtual dealership. We promise you’ll be seeing this again soon. (more…)

For Peoples Trust & Savings Bank, people first banking is more than a slogan — it’s a way of doing business that informs every decision their employees make. It’s this level of care that has won the bank exceptional customer loyalty. Recently, we announced their new social media story sharing site peoplefirstbanking.com. This social hub is designed to facilitate the sharing of these people first stories. And what better way to encourage this than to showcase actual customers sharing their stories. In our first installment in this series, Stephanie tells us how she’d never been a fan of banks until she starting banking at Peoples. (more…)

One of the most expensive aspects of creating quality television advertising can be the production cost. Having said that, it is well worth spending the extra money to ensure that your brand is conveyed professionally. One thing we try to do for our clients is maximize production time when you shoot a spot. Why create just one commercial when, with some extra planning and strategy, you can create a series? That’s just what we did for Hummel’s Nissan with their Anniversary Sales Event. (more…)

Over a year ago, when the Betts Auto Campus became the Willis Auto Campus, the transition campaign we developed featured the tagline The Tradition Continues. Willis has many traditions but few have the reputation of their annual premiere party in October. This event gives new meaning to customer appreciation. Coinciding with the fall release of several new models, the event not only showcases product. Through entertainment, food, and drink, customers are given personal reminders of why they have such affinity for the Willis brand. Typically, Westergaard produced a fairly straightforward event invitation. This year, the client wanted to kick it up a notch. The challenge? Keep the project within comparable costing to last year’s invitation/envelope mailer. (more…)

2009 marks a very special year for Hummel’s Nissan in Des Moines, one of our oldest client relationships. This year they celebrate 80 years as a family owned business and 40 years as a Nissan dealer. To mark this occasion, Westergaard Advertising created a special anniversary campaign. The  cornerstone of which is their new 80/40 logo. Why pick one anniversary to commemorate when you can celebrate both? (more…)