Hummel’s Nissan wanted to drive January showroom traffic with a bold local event. Together with Hummel’s we developed a real Sign & Drive sales event that features an attention-getting call to action delivered with integrity by the dealer himself. When Mark Hummel says that all you need is approved credit and a pen — you can believe it. This campaign included a TV and online push along with supporting email and targeted print. As you can see above, the TV spot marks the first use of our new virtual dealership. We promise you’ll be seeing this again soon. (more…)

One of the most expensive aspects of creating quality television advertising can be the production cost. Having said that, it is well worth spending the extra money to ensure that your brand is conveyed professionally. One thing we try to do for our clients is maximize production time when you shoot a spot. Why create just one commercial when, with some extra planning and strategy, you can create a series? That’s just what we did for Hummel’s Nissan with their Anniversary Sales Event. (more…)

2009 marks a very special year for Hummel’s Nissan in Des Moines, one of our oldest client relationships. This year they celebrate 80 years as a family owned business and 40 years as a Nissan dealer. To mark this occasion, Westergaard Advertising created a special anniversary campaign. The  cornerstone of which is their new 80/40 logo. Why pick one anniversary to commemorate when you can celebrate both? (more…)

The secret to effective email marketing is to develop consistent customer messaging that recipients look forward to receiving in their inbox. Westergaard has developed a monthly email marketing program for Hummel’s Nissan that works to do just that. At the very least, arriving in a customer’s inbox gives you a brief and personal brand impression. When done right, you have an opportunity to drive sales. (more…)