In today’s world, you can’t afford to wait for the supplies you need. Iowa Spring, a leading manufacturer of custom springs, knows this. For over 30 years they have served the garage door industry. As noted, timing of supplies is key. That’s why Iowa Spring created their Quick Ship program that guarantees shipping times based on the size and weight of your order. Iowa Spring enlisted Westergaard to create a direct mail campaign targeting garage door dealers that would feature multiple drops over the course of three months. Our first step in packaging a program like this is to anchor it with a visual identity (above). Next we came up with two very different creatives. (more…)

Iowa Spring is a leader in garage door spring manufacturing. We first launched their new website in 2007. When we updated the site a year later, they wanted to pull in information from other vertical markets — such as farm equipment and specialty manufacturing — that they serve. This site includes detailed product info, a secure employment form, product glossary, and an extensive PDF resource library. View the website.