When we were approached by MidWestOne Bank, the mandate was clear. In the current economic climate one of their key product offerings – power checking – needed rebranding. The previous art capitalized on the literal meaning of power and featured a young man with jumper cables accompanied by benefits spelled out in a frenetic font. Though it had driven solid results, it needed a refresh not only to be brought up to date but also to answer the financial questions that many face today. (more…)