For Peoples Trust & Savings Bank, people first banking is more than a slogan — it’s a way of doing business that informs every decision their employees make. It’s this level of care that has won the bank exceptional customer loyalty. Recently, we announced their new social media story sharing site peoplefirstbanking.com. This social hub is designed to facilitate the sharing of these people first stories. And what better way to encourage this than to showcase actual customers sharing their stories. In our first installment in this series, Stephanie tells us how she’d never been a fan of banks until she starting banking at Peoples. (more…)

Now more than ever, brands of all shapes and sizes are looking for their piece of the social media pie. Some businesses are a good fit while others suffer from a lack of a coherent social strategy. Peoples Trust & Savings Bank would be the former. Earlier in the year we gave our presentation Growing Your Business with Social Media to the team at the bank. As we internalized how all of the different channels could work for the bank, we were struck by an insight. The key to social media is socializing — interacting with people. If you do this well as a business — whether it’s at a drive-up window or a call center — social media is a blissfully simple channel to integrate. This mean that Peoples Bank had a unique social media opportunity. (more…)

Peoples Trust & Savings Bank has experienced exceptional growth. And though they’ve grown to the fast-paced western suburbs of Des Moines, they’ve never lost sight of their rurul Iowa roots. Everything they do is wrapped up with their mission people first banking. That’s why banking decisions are made at the local level, why you’ll always talk to a real person during business hours, and why they give back to their communities. But how to communicate this in a marketplace heavily cluttered with “bank advertising”? When Westergaard approached Peoples in the fall of 2007, the question was just that. (more…)