We always have a lot of fun doing the radio for Sun Pharmacy and Sarah’s Hallmark. We’ve even won an award or two for our work with this client. As Dean often says, the :60 second spot gives you the ability to tell a more detailed brand story. In this spot titled “That’s Cool” from late summer 2009, a teen tells about the Sun experience from her point of view.

Radio is a media that uses sounds to tell stories. Sometimes loud noises are employed to get listeners’ attention. Other times, more subtle sounds are used to paint the picture. In this award-winning radio spot we produced for Sun Pharmacy, the customer friendly benefits are told from the point-of-view of a jogger amidst the sound of her running shoes hitting asphalt.