Over a year ago, when the Betts Auto Campus became the Willis Auto Campus, the transition campaign we developed featured the tagline The Tradition Continues. Willis has many traditions but few have the reputation of their annual premiere party in October. This event gives new meaning to customer appreciation. Coinciding with the fall release of several new models, the event not only showcases product. Through entertainment, food, and drink, customers are given personal reminders of why they have such affinity for the Willis brand. Typically, Westergaard produced a fairly straightforward event invitation. This year, the client wanted to kick it up a notch. The challenge? Keep the project within comparable costing to last year’s invitation/envelope mailer. (more…)

One of Westergaard Advertising’s oldest client partnerships is with the Betts Auto Campus. This luxury auto dealership truly has a storied history in the Des Moines area. After a transition of ownership took place between the Betts and Willis family, the time came to change the name from the Betts Auto Campus to the Willis Auto Campus. Westergaard was involved in this delicate and carefully executed rebranding process from the very beginning. (more…)