The heating and cooling business is driven by the changing of the seasons. And with the changing of the seasons come manufacturer rebates and incentives. For this fall’s rebates for Wyckoff Industries, we continued our successful series of television spots using third generation owners, Andy Wyckoff and Job Cooper. In addition to being HVAC experts, these guys are pros on camera (and keep us all in stitches when the camera aren’t rolling). Wyckoff’s offers a wide range of home comfort systems from some of the best names in the heating and cooling business including Lennox and Rheem. And each season, all offer impressive programs to entice you into replacing your system. The challenge? How do you offer all of these messages while staying true to the Wyckoff brand? (more…)

Framing is key to any message strategy — especially when you are selling a solution to an issue. With the sky-rocketing cost of fuel, Westergaard helped the home comfort professionals at Wyckoff’s reposition their HVAC products and services in the context of fuel economy. We have all been trained to think about that gas guzzler in the garage. But what about the gas hog in your basement …?